Approach
Marketing:
Efficiently, Expertly — No Drama Required
It is critical that we integrate old and new advertising media, because today, the consumer is in the driver seat. They switch media with abandon — and switch it off with a vengeance. Your company must be where the customer can find you when they need you. And you must break through a highly fractured and increasingly noisy media marketplace to make them aware of you.
Prior to going live, we provision and execute your marketing plan using a highly integrated online and offline media mix that can include these and other elements:
Traffic Drivers
• Online Pay-Per-Click across major and second tier search engines
• Branded content syndication
• Blog placements
• RSS feeds, pod casting etc
• Social networking positions
• Viral marketing programs
Awareness Builders
• Advertising: online banner, print, radio terrestrial and satellite, television broadcast and cable, outdoor, digital signage
• Public relations placements – online, print, radio terrestrial and satellite, television broadcast and cable
• Strategic partnerships
• Events
Customer Relationship Builders
• Regular email/promotional programs
• Repeat purchase/visit incentive programs
• Customer community development
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