Camarès was among the first organizations to put Agile software development techniques to use in our marketing programs. In 2013 we published the ZebworksTM Agile framework for marketers — the result of years of development and testing. Today, Agile Marketing methods have been widely adopted by a full range of organizations from large to small, global to local.
Agile originated in the software development world. It solved a myriad challenges for software developers: increasing communication and accountability with clients, building better product faster — and most importantly meeting their client’s changing needs. It was developed in response to the fast pace of change in technology.
Today, marketing is experiencing the same pace of change. No marketing program is launched that does not involve some form of technology — most often the Web. That means marketing and sales professionals are subject to technology’s pace of change. And that makes ALL marketing efforts — online or offline — measurable. When marketing is measurable, management, sales and marketing can be on the same page for the first time.