Media Post has confirmed what my Alexa toolbar has been telling me for months. Facebook is the Big Number 2 on the web. As frustrated as I have been with FB and its kloogy interface for users and advertisers alike, I have to give them credit for re-inventing the Web.

Love it or hate it Facebook is the elephant in the room. Funny, I said that about Google back in 2004. Speaking of which, I should remind everyone, that Google will become increasingly less relevant and sooner than we think. Google will face that Microsoft Moment. That Windows vs. Mac moment. I’ve been saying this and writing about it for a long time.

Typical of tech cycles, we work from chaotic fragmentation to behemoth to orderly fragmentation. Facebook will be going there too, not to long after Google has its moment of truth.