Everything we are talking about for small companies here at Camarès and in our Zebworks master classes for small and mid-sized businesses are what folks who are neck deep in the online business have been grappling about for years. Bringing order to the Internet chaos – and putting online businesses back in the driver’s seat. I have found a kindred spirit in Michael Ngyen, SEO Strategist for Shopzilla & Bizrate.com. So he’s in the big time dealing with two sites in highly competitive markets and millions of pages. If you are a small company you won’t have a huge SEO department, but if you just follow this very telling paragraph from his interview you can win (oh and btw, it is exactly what we’ve created in Zebworks, a framework that is centered on site architecture best practices, so the little guy can have big guy mojo!)

Says Ngyen: “I’m sure you’ve heard this before, but the best way to get things implemented within a large company is through education. Things get done faster when everyone is on board. So that requires constant educating and training. The more people that understand SEO the better. You want advocates for SEO in every area of the business – from engineering to upper management.” See the Team Preparation Process Zebworks Master Class for how to accomplish this in your company.

Says Ngyen: “With a business like Shopzilla, I’m always challenged with the sheer size of our sites. We have millions of products and various different business lines. So keeping everything indexed and ranking is a constant battle. I spend a lot of time thinking about optimal site architecture and site performance. For large sites, even small changes in indexing can equate to significant revenue shifts.” If you’re small you need to do this too, and we’ve covered it in the Site Architecture Best Practices Zebworks Master Class.

Big company mojo can be yours – make that must be yours if you are to succeed on the Internet, because it’s not getting any easier and only the savvy will succeed!