Now I know I promised Denise here at Camarès that I’d be less snarky and more up beat on my blog, but this is GOOOOOOGLE after all! Here’s Matt Cutts’ most recent post and my response in blue.
“Back in August we mentioned a developer preview of Caffeine, which is new technology that improves our indexing infrastructure. The feedback on Caffeine has been very positive, so we’re ready to move from the developer preview to the next stage of the roll out: going live with Caffeine at one data center. This means that a small percentage of Google’s users will benefit from the technology behind Caffeine in their regular searches.” says Cutts.
A SMALL PERCENTAGE?!?!?! Given the number of “users” that would be everyone who wants to be indexed, that small percentage is a HUGE number. AND oh by the way, we were seeing indications that Caffiene (or its little brother) was already in use in September. SO consider Caffeine launched. (If you read further in his post, not even Cutts can assure us definitively that SEOs are being paranoid about this. So consider it so.)
“I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays.” blythely babbles Cutts.
Oh I feel so reassured…I feel…I feel…positively Pretty…”See that pretty bot in the server there!” “What server, where?”
You know, its not the “researchers” who will feel the changes its the publishers, retailers and bloggers who depend on Google for being found. They are the ones who have followed Google Web Master tools to the letter, not participated in black hat SEO BS and really done the right thing all along. Glaringly missing from all of this are facts, dates, times, parameters…stuff us Web Masters, developers and marketers can rely on. “I don’t expect” is not a fact!
