I am very proud to announce that Camarès has launched Zebworks.com, featuring its first product: a series of 10 Master Classes specifically designed for small- and mid-sized business owners and managers who want to get smarter about web development, containing costs and developing successful online marketing strategies.  Our objective is to empower business owners to make great decisions based on objective information, to prevent business owners from being wooed by hype and  to achieve significant online success.  Zebworks is for the serious business person. Yes, Zebworks is being launched  in a market that is filled with snake oil sales men and get rich quick schemes, but we firmly believe that there are business people who are searching for a clear voice in the wilderness. Zebworks is that voice: smart, actionable and objective. Check us out! And let us know what you think!

The last week of radio silence has been a result of our impending product launch, the excitement is brewing here at Camarès! Our new offering is for small and mid-sized businesses and will address this issue head on:

SMBs whether selling B-to-B or B-to-C find themselves confronting two voracious converging online trends:

1. Intense flattening of our markets: regional enterprises go online to find they are now competing with other regional enterprises around the nation – and the world. Price wars ensue, in a race to the bottom.
2. Ever increasing customer expectations: first it was web 1.0, then web 2.0 filled with engagement mechanisms and video. Mobile is on the horizon, if not already here. With each iteration, SMBs find themselves having to spend more to keep up. Even though programming development costs are going down, the average cost of a full-featured web site has not changed much since 1995 – it costs to stay in the game.

An environment this chaotic is unforgiving. SMBs find themselves in the challenging position of having to out smart the web to succeed. Our new offering will help them do that. Stay Tuned!