Late last night I downloaded Marketing Sherpa’s latest report: Social Media Marketing Benchmark Report EXCERPT.  I was particularly intrigued by one chart, pictured below. This morning as I pulled down a second copy of the EXCERPT, the chart was gone.

What’s the killer data in this chart?  Social Media is a total time sink. Lots of effort, little return.  It is no surprise that it disappeared from the EXCERPT, because it is pretty incendiary to all those Social Media proponents out there.

Thank you Marketing Sherpa for confirming what I have been saying for months on end — and teaching at Zebworks.com! Thank you! And here is the kicker, blogging — that old fashioned practice takes lots of energy BUT delivers much better return. This re-affirms the advice we have been giving clients for years. Center your social media program around blogging.  Yes! Booyah! Bravo Sherpa! I hope the rest of the report is as compelling!