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Author: Deb DiGregorio

Camares Founder, Deb Di Gregorio serves as president and practice lead developing marketing programs and working closely with client/owners. She is a member of the NJ Advertising Hall of Fame and is the author of Zebworks: The Agile Marketing Framework and Triumph Over Toothpicks: The Essential Guide to Business in the Digital Age. 

Camares Zoho Email Journeys

Camarès Zoho Email Journeys ZOHO ONE IMPLEMENTATION Three Reasons to Start Using Email Journeys Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It’s a good effort for sure, but in today’s sophisticated and noisy online environment it is not enough. That’s where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening...

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Camares Zoho Lead Scoring

Camarès Zoho Lead Scoring ZOHO ONE IMPLEMENTATION The Power of Lead Scoring With Zoho One The biggest marketing challenge today is delivering qualified leads to sales, or customers ready to buy to an e-commerce site. There are many ways prospective customers interact with your enterprise — whether you sell BtoB or BtoC. Let’s review the ways: Your sales team meets prospects at networking events, conferences and tradeshows.Visitors find you on the web via search or paid search adsProspects...

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Camares Zoho Unbelievably Affordable

Camarès Zoho Unbelievably Affordable ZOHO ONE IMPLEMENTATION Three Reasons why Zoho Automated Sales and Marketing so Powerful. Flexible, robust and unbelievably affordable— that sums it up. 1. Zoho automated sales and marketing apps easily go toe-to-toe with sales and marketing heavy weights like Salesforce, Marketo, Infusionsoft and Hubspot. 2. Zoho One is a suite of 40+ fully integrated business applications that are quick and easy to integrate and rollout. They are offered at one exceptionally...

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Camares Zoho Click to Cash

Camarès Zoho Click to Cash ZOHO ONE IMPLEMENTATION Zoho One — From Click To Cash. Streamline your business from end-to-end. When folks hear the name “Zoho” many think CRM! And yes! Their CRM has been around for years and is trusted by millions. But in those intervening years Zoho has been very busy building — in fact, reverse engineering — a host of the most popular business applications we use every day. Now Zoho is offering them as a suite of powerful business tools it calls:...

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Camares Zoho Smart Marketing

Camarès Zoho Smart Marketing ZOHO ONE IMPLEMENTATION Slay It Like A Fat Cat! Smart Automated Sales and Marketing — Fat Cat Power at a Skinny Price Up until now large “Fat Cat” corporations have leveraged expensive sales and marketing software tools to automate sales and marketing with significant success. They have used Salesforce, Marketo, Hubspot or Infusionsoft. These products are well outside the budgets of most small and mid-sized companies. Smaller companies have been left cobbling together...

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Snail Mail is The New BtoB Marketing Secret Weapon

Snail Mail is The New BtoB Marketing Secret Weapon GOING FOR THE BIG TIME Yes Snail Mail — or as it is officially known Direct Mail — is the new killer app for BtoB marketers. Get a refresher on how to make it work for you! More Here… One Simple SEO Tactic for BtoB That DOES Deliver GOING FOR THE BIG TIME Sell BtoB? Here’s what to spend on SEO and why! GOING FOR THE BIG TIME 5 Top Best ROI Priorities for Your BtoB Marketing Budget GOING...

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One Simple SEO Tactic for BtoB That DOES Deliver

One Simple SEO Tactic for BtoB That DOES Deliver GOING FOR THE BIG TIME Most BtoB SEO efforts do not reap much ROI, but we found this one does. It will help support shortening your sales cycle too. More Here… Sell BtoB? Here’s what to spend on SEO and why! GOING FOR THE BIG TIME 5 Top Best ROI Priorities for Your BtoB Marketing Budget GOING FOR THE BIG TIME A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME

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Sell BtoB? Here’s what to spend on SEO and why!

Sell BtoB? Here’s what to spend on SEO and why! GOING FOR THE BIG TIME For those selling BtoB, SEO can be a huge expense — but is it worth it? This video explains how much SEO work is worth the effort and why. More Here… 5 Top Best ROI Priorities for Your BtoB Marketing Budget GOING FOR THE BIG TIME A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME How to Make Networking Easy GOING FOR THE BIG TIME

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5 Top Best ROI Priorities for Your BtoB Marketing Budget

5 Top Best ROI Priorities for Your BtoB Marketing Budget GOING FOR THE BIG TIME Once you have figured out what you want to spend on marketing for the year (See my earlier video to get to that number (How Much Should You Spend on Marketing???) Here are the five top priorities for your BtoB Marketing Budget — the ones that will deliver the MOST ROI. More Here… A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME How to Make Networking...

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A Terrific Way to Explain What Your Company Sells

A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME Why saying “we can do it all” is not effective and one technique you can use to explain what you sell in an engaging and easy to understand. Use it and your services will sell themselves. A terrific engaging way to explain to people what your company does. When I ask business owners what their business do I often the same answer and that is, “we do everything, we do it all. We are accountants, we do all the...

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