Camares Zoho Email Journeys

 Three Reasons to Start Using Email Journeys

Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It’s a good effort for sure, but in today’s sophisticated and noisy online environment it is not enough. That’s where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening sales cycles. Here’s how:

  1. Segmentation for Increased Relevance. Email Journeys allow you to segment your list and deliver relevant communications to your prospects.
  2. Robust Delivery Flexibility. What’s more journeys aren’t dropped on the first of the month, they are sent whenever a prospect needs to receive them. You meet Joe on Monday and put him on email journey A. You meet Bill on Tuesday and put him into the same email journey. BOTH will receive all the same emails at the same paced but on THEIR individual timeframe.
  3. Deliver the Most Engaged Leads to Sales. Implement lead scoring that captures and scores the actions of your leads when they receive the email, for example: email open (5 points), click (10 points), download (15 points). Then alert your sales team when leads reach an engagement threshold.

Using email journeys and lead scoring makes sales far more efficient and effective: shortening sales cycles and holding clients close for longer relationships.

Let’s discuss how Zoho One can be put to for your specific business, contact me:

#salesautomation #marketingautomation #zohoone #zohoCRM

Camares Zoho Lead Scoring

 The Power of Lead Scoring With Zoho One

The biggest marketing challenge today is delivering qualified leads to sales, or customers ready to buy to an e-commerce site. There are many ways prospective customers interact with your enterprise — whether you sell BtoB or BtoC. Let’s review the ways:

  • Your sales team meets prospects at networking events, conferences and tradeshows.
  • Visitors find you on the web via search or paid search ads
  • Prospects can connect with you across a variety of social media platforms
  • Prospects on your mailing list may click through to your site
  • and past visitors to your site may return through your re-marketing efforts.

More often than not each one of these efforts is a silo. The person you meet at a conference may get entered into a mailing list, but, you’ll probably never know how many times they visit your web site and or how often they comment on you on social media.

That’s where Zoho One automated sales and marketing lead scoring comes in. Zoho provides a score for every action taken across your online properties. So, here’s the example above using Zoho One and lead scoring:

  • Sales meet prospects a conference, they’re uploaded to Zoho CRM and put into an email journey on Zoho Marketing Hub where they receive a series of highly relevant communications/
  • Because the communications are relevant they click on a link to visit your site (score 5 points)
  • On site they download a PDF (10 points)
  • They return a week later to the web site (10 points)
  • They are prompted by Zoho’s Sales IQ chat bot and ask a question (15 points)
  • Zoho CRM has been programed to prompt your sales team as soon as any prospect exceeds 40 points indicating a highly engaged prospect.

None of this would have been possible without the “cross silo” scoring system delivered by Zoho One products. Because they are fully integrated — and low cost — they bring the power of lead scoring to enterprises on a budget. That gives those enterprises a competitive edge and solves marketing’s biggest challenge: delivering qualified leads to sales. With cross-silo scoring enterprises capture more business sooner. It is as simple as that.

Let’s discuss how Zoho One can be put to for your specific business, contact me:

#salesautomation #marketingautomation #zohoone #zohoCRM

Camares Zoho Unbelievably Affordable

Three Reasons why Zoho Automated Sales and Marketing so Powerful.

Flexible, robust and unbelievably affordable— that sums it up.

1. Zoho automated sales and marketing apps easily go toe-to-toe with sales and marketing heavy weights like Salesforce, Marketo, Infusionsoft and Hubspot.

2. Zoho One is a suite of 40+ fully integrated business applications that are quick and easy to integrate and rollout. They are offered at one exceptionally low price making the entire suite very scaleable, use what you need when you need it without paying more. Period.

3. When Zoho One was launched recently, it was a game changer. For years — decades in fact— the Camares team was exceptionally reluctant to hitch our wagon to any one automated sales and marketing product. We reviewed and tested dozens of software and marketing products. We found them either too expensive, too limited or too complex — no product came close to meeting our clients’s needs. We used the best of what we found and integrated them using third-party integration software. Our cobbled together solutions improved our clients’ results but never to the extent we knew was possible.Our clients required robust solutions that they could afford.

That has all changed with Zoho One.

Let’s discuss how Zoho One can be put to for your specific business, contact me:

#salesautomation #marketingautomation #zohoone #zohoCRM

Camares Zoho Click to Cash

Zoho One — From Click To Cash

Streamline your business from end-to-end.

When folks hear the name “Zoho” many think CRM! And yes! Their CRM has been around for years and is trusted by millions. But in those intervening years Zoho has been very busy building — in fact, reverse engineering — a host of the most popular business applications we use every day. Now Zoho is offering them as a suite of powerful business tools it calls: abusiness operating system.

Zoho combines software with an all inclusive affordable subscription cost, making it a no-brainer for small and mid-sized businesses.

And here’s the best part: there’re over 40 Zoho applications and they all integrate with each other like Lego blocks. They even integrate with hundreds of products outside the Zoho ecosystem, and that makes migrating your business to Zoho One an efficient and satisfying process.

Where to begin? We recommend…

Starting at the front end of your business Zoho’s marketing suite offers a highly intelligent means of capturing prospects. Its new and powerful Marketing Hub delivers sophisticated email journeys. Zoho Sales IQ offers a robust AI chatbot. Zoho Social facilitates social media communications. Zoho Backstage manages events. Zoho Surveys allows for the quick launch of prospect or customer surveys.

Zoho sales suite features its venerated CRM but also adds a host of innovative sales tools such as Sales Motivator that gamifies the selling and motivates your sales team. Zoho Meeting and Showtime facilitates online meetings, demos and webinars. Zoho Sign streamlines contract signing.

With the front end increasing business and revenues, its time to…

Move onto the guts of your operations Zoho Projects is by far one of the most user friendly project management products we’ve seen. Zoho Vault safeguards and controls company passwords you can even manage inventory with Zoho inventory and more.

Take care of your people with Zoho HR products: Zoho People and Recruit — especially compelling for companies for whom recruitment is a more urgent need than revenue generation.

And finally onboard your back office where you can

Manage finances with Zoho Books, Invoice and Expenses.

From click to cash Zoho One is being positioned as the operating system for business.

Let’s discuss how it can be put to for your specific business, contact me:

#salesautomation #marketingautomation #zohoone #zohoCRM

Camares Zoho Smart Marketing

​Slay it Like A Fat Cat!

Smart Automated Sales and Marketing — Fat Cat Power at a Skinny Price

Up until now large “Fat Cat” corporations have leveraged expensive sales and marketing software tools to automate sales and marketing with significant success. They have used Salesforce, Marketo, Hubspot or Infusionsoft. These products are well outside the budgets of most small and mid-sized companies.

Smaller companies have been left cobbling together sales and marketing programs using separate point solutions such as Mail Chimp or Constant Contact, Hootesuite and various CRMs all linked using Zapier or PieSync. These solutions deliver some improvement but not near the power of the Fat Cat solutions. And, they also deliver a host of challenges — integrations can be fussy or break between products after product upgrades. Never mind they can get increasingly expensive as your needs or size increases.

Enter Zoho One. It is such a game changer that we at Camares have, for the first time in our history, decided to become Zoho Authorized Partners after decades of being software agnostics. We cannot recommend Zoho One highly enough to our clients. Here’s why:

Zoho One is a collection of 40+ of the most popular business applications brilliantly integrated into one suite and offered at an insanely low price by a solid company that is committed to being in business for the long haul.

From click to cash Zoho One can ultimately be used to run your entire company. Start at the front end with Zoho’s automated sales and marketing applications and experience quick ROI.

Zoho’s suite of automated sales and marketing products will replace: Mailchimp or Constant Contact, Hootesuite social media management, Drift chat bot, your favorite CRM and more. Who doesn’t like cancelling software subscriptions? We’ve seen companies subscription savings START at $500 a month. That’s significant.

What’s more given the modularity of Zoho One’s offerings you can ramp up into the product with ease. Start with CRM, Marketing Hub and Sales IQ web site automated chat bot and move quickly into Social, Sales Motivator, Sales Inbox and more. Smaller business can quickly gain a competitive edge with Fat Cat power.

From Sales and Marketing you can move to Zoho Projects, HR applications even Zoho Books and kick Quickbooks to the curb for not a penny more. With every subscription you kick to the curb you save even more.

Interested in learning more aboutZoho One? Let’s discuss how it can be put to for your specific business, contact me:

#salesautomation #marketingautomation #zohoone #zohoCRM

How much should you spend on marketing?

​How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you’re willing to make to Achieve your Business Objectives. So, let’s get started

Percentage of Growth Revenue. This has been around forever, and it’s a very general number that is based on surveys across lots of different markets. But, if you’re selling business to business that number is, wait for it, 5% to 10% of your Gross Revenue. Okay wait, do I need to get my resuscitation paddles and jolt you back to life? There’s always a moment where the person on the other side of the table is just keeling over. Do I have you? Good, just stay with me. 5% to 10%, caveat here, that’s just to maintain in the market, okay? That’s not to do anything special like become a market leader, that’s just to stay where you are.

The second metric, Market Message Saturation Budget. This one is fun. Let’s make belief you have all the money in the world and you want to saturate your market with the message, let’s go shopping and find every opportunity for you to get in front of your customer. So, the first place I like to look is events, facetime is golden, let’s look at every event in your marketplace and see what would cost to get a small booth or a table at that event, and bring people there. Open up your spreadsheet, put that number in. Now, look at Google paid search, think about 30 or 40 keywords people might search on, put it in that Google pricelator tool and see what the maximum inventory is, and how much you could spend maximum for month. Google is happy to tell you that information, they really are. Do the same thing for Facebook and for LinkedIn, and check out the associations that your clients are members of, you might want to buy some sponsorships, go to some of the events, maybe buy just one of those old fashion print ads in there if they have a print publication, put about half dozen full-page ads in that spreadsheet too.

Okay, now we an astronomical number, but it’s a really good reference point because it tells you the out of boundaries of what it cost to absolutely saturate your market, and guess what? In the process, you’ve become a really educated consumer of marketing opportunities, you know what things costs, and that’s really good, because when your competitor is out there and starting to show up everywhere, you’re going to have a really good idea of how much they’re spending on marketing.

Okay, let’s bring it all home to you. What do you want to get out of marketing? What’s your business objective? If you’re like a lot of businesses there’s this bubble over your head right now, and inside the bubble are the words “Fill the pipeline with leads” Well, yeah. That’s a very laudable objective, but it’s really super tactical, and I urge you to think more strategically. So, let’s take that example, “fill the pipeline with leads”. What are you really doing when you pipeline with leads and you close them and you bring new business in? Well, if you’re doing it well and you’re doing it consistently, you are gaining market share. That is strategic objective.

Okay, that’s good. Think about what the value would be to take your company from sort of the middle of the pack to the position of facing number two, threatening the top person in your market place, the top competitor in your market place. Would that make you a really tasty acquisition target? Oh, you bet it would. And would that bring greater value to your company than just simply the bottom line sales number? Absolutely. That’s shareholder value. Now, think about, what are you willing to invest to get that value? That’s your number.

Now, prove your number out. Prove it against that 5% to 10% of gross revenue, is it closer to higher end of that number? Then okay, you’re probably in the right place. What about the market message saturation budget? Then okay, you have something to work with. Now, I’m not saying that this number is going to be perfect, you may need to make some adjustments. But, with those three metrics you have solid realistic guideposts that will get you to a number that’s meaningful to you.

Okay, you don’t have to do this alone, there’s a guide linked below, so please download it, and subscribe, click the bell, and follow on Facebook and LinkedIn. Until next time, have a great business day.

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Código Aberto Vs Solução Personalizada – Qual é a melhor solução? Um guia para escolher entre soluções de código aberto e soluções personalizadas.

Plan Por Denise Maia

Pequenas e médias empresas encaram o mesmo dilema quando pensam em construir um novo website: devemos usar um gerenciador de conteúdo (CMS) de código aberto como, por exemplo, Joomla, WordPress e Drupal, ou devemos começar do zero? Qual é o melhor? Qual é o mais econômico? Qual irá causar menos “dor de cabeça” durante o desenvolvimento? Qual vai transformar melhor minhas ideias em realidade? E, finalmente, qual vai proporcionar a melhor rentabilidade?

Construir um site do zero é uma ótima maneira de conseguir todos os recursos e adereços necessários e da maneira que você quiser. Soluções web personalizadas são muito flexíveis, pois você determina a aparência, as funcionalidades, as ferramentas, os mecanismos de interatividade, a interface administrativa, relatórios e integração com software de terceiros, como ferramentas de gestão de relacionamento com o cliente (CRM), ferramentas de otimização de marketing, dentre outras. No entanto, toda essa flexibilidade tem um custo. O custo pode ser muito alto, especialmente se você não reservar um tempo para se planejar. Há, ainda, o problema relacionado à contratação da equipe de desenvolvimento adequada, que entenda sua visão, suas necessidades e que seja completamente capaz de concluir o projeto dentro do orçamento, no prazo estabelecido e de acordo com suas especificações.

A alternativa, geralmente considerada como a menos onerosa, é usar um sistema de gerenciamento de conteúdo (CMS). As plataformas de CRM podem ser de código aberto, ou seja “gratuitas”, como, por exemplo, Joomla, WordPress e Drupal, ou podem ser soluções comerciais, como, por exemplo, Sitefinity e Sitecore, ou até mesmo CMS para um setor da indústria que ofereça soluções específicas para o referido setor. No entanto, para este post, vou me concentrar somente nas plataformas de código aberto, também conhecidas como open source, que têm, atualmente, ganhado grande popularidade.

À primeira vista, o software de código aberto provém muitas funcionalidades gratuitamente. A funcionalidade principal de um gerenciador de conteúdo (CMS) é permitir que pessoas não técnicas facilmente adicionem novas páginas e atualizem o conteúdo de um site. Isso é um atrativo para as empresas que pagam por cada atualização de conteúdo, pois permite que as empresas façam inúmeras e frequentes atualizações sem custo adicional. Na verdade, o software de código aberto abaixou drasticamente o custo que as empresas pagavam por esse tipo de tarefa que agora podem ser feitas internamente.

No entanto, os websites atuais exigem cada vez mais sofisticação e funcionalidades cativantes. Nós, como usuários finais, esperamos sofisticação porque cada vez mais sites usam carrosséis, efeitos light box, vídeos e entre outros. Porém, a funcionalidade padrão de um gerenciador de conteúdo de código aberto constitui somente o próprio gerenciador de conteúdo, e não funções específicas que serão definitivamente necessárias para seu site e, de acordo com minha experiência, é nesse momento que nos deparamos com complexidades e custos.

As funcionalidades adicionais são alcançadas através da instalação de plugins, que são programas escritos por outros desenvolvedores a fim de aumentar a funcionalidade padrão dos CMS. É a partir da escolha do plugin correto de uma fonte confiável que os custos começam:

  • Existem muitos plugins gratuitos, mas é bem provável que você tenha que comprar alguns deles, Tic Tim!
  • Independentemente de o plugin escolhido ser gratuito ou comercial, será necessário que o mesmo seja instalado por um desenvolvedor, Tic Tim!
  • É provável que você tenha algum problema de compatibilidade, Tic Tim!
  • É provável que os plugins não funcionem exatamente da forma descrita ou da forma que você deseja ou precisa que eles funcionem, Tic Tim!
  • É possível que você tenha que procurar outro plugin, customizar um plugin existente ou construir um plugin do zero. Tic Tim! Tic Tim! Tic Tim!

Há outro problema no que diz respeito aos plugins, quanto mais plugins você adicionar ao seu site, mais chances de incompatibilidade você terá quando tiver que atualizar o CMS de código aberto. Agora você deve estar pensando: “Tudo bem, não vamos fazer nenhuma atualização!”, mas o detalhe é que a atualização do software de código aberto é a sua primeira defesa contra problemas de segurança. Manter seu CMS atualizado é absolutamente necessário para que você possa ter um site tecnicamente estável.

Os plugins são um mal necessário quando usamos um gerenciador de conteúdo de código aberto e, para que o custo de desenvolvimento seja minimizado, eles devem ser cuidadosamente escolhidos. Se você não escolher seus plugins com cuidado, o custo de um desenvolvimento de código aberto pode ser tão caro quanto construir uma solução do zero.

Independentemente se a execução de seu site for através de uma solução personalizada ou da utilização de uma plataforma de código aberto, o planejamento é a chave para o sucesso.

Na verdade, não importa o que você escolher: solução personalizada ou de código aberto, a construção de um novo website nunca será isenta de solavancos ao longo do caminho. Quando você vir como as coisas funcionam, é bem provável que você queira fazer ajustes. Então, considere isso em seu planejamento.

Independentemente de você possuir uma pequena, média ou grande empresa, você deverá considerar suas opções com cuidado. Não existe a solução certa ou errada, tudo depende das suas necessidades. Dessa forma, antes de “dar a luz verde” para uma solução:

1. Imagine: Pense como seu novo site seria se você não tivesse limitações orçamentárias. Visualize todos os mecanismos de interação, as ferramentas e os recursos que seu site teria e como cada um deles funcionaria. Tome um tempo para analisar seus diversos públicos e a experiência do usuário final.

2. Especifique: Reveja as principais plataformas de código aberto disponíveis, como, por exemplo, Joomla, WordPress e Drupal, e seus plugins. Será que alguma delas vai cumprir sua visão? Será que elas têm os plugins que você precisa ou será que você vai ter que personalizar ou escrever um do zero? Escreva um documento sobre o conjunto dos recursos de seu site, onde você poderá especificar exatamente o que o seu site vai exigir e, a partir daí, determine qual das plataformas de código aberto irá atender suas necessidades ou se alguma delas vai te atender suas exigências. No meu próximo post, irei detalhar os prós e contras de cada plataforma, mas, em suma, aqui está uma regra geral:

    • WordPress: é ótimo para empresas que precisam de um site de baixo custo e com funcionalidade de blog. Ele também tem muitos plugins que podem ser usados para expandir sua funcionalidade padrão.
    • Joomla: funciona bem para sites que exigem mais complexidade do que uma compilação de WordPress, mas que não são extremamente exigentes. O Joomla tem recursos poderosos e a curva de aprendizagem é mais fácil para os desenvolvedores e usuários finais, porém tem limitações, o Joomla exige trabalho repetitivo, compreensão do código e pode demorar mais tempo para fazer o site funcionar do que uma compilação de Drupal.
    • Drupal: é voltado para sites complexos. Ele tem uma curva de aprendizagem maior para o usuário final e requer desenvolvedores mais experientes, mas uma vez que você se adaptar a ele, o Drupal será mais intuitivo do que o Joomla.

3. Cote: Depois de especificar suas necessidades, obtenha uma cotação para construir seu site usando um gerenciador de conteúdo de código aberto que você venha a determinar e para construir uma solução do zero. Além do preço, considere a experiência do desenvolvedor, o tamanho de sua equipe, sua programação e sua capacidade de entregar no prazo, dentro do orçamento e das especificações.(Confira as referências cautelosamente).

4. Analise e Planeje: De acordo com minha experiência, os clientes sempre consideram o primeiro orçamento um pouco caro demais. Caso isso aconteça, não se preocupe, você poderá conseguir o que deseja e no preço que precisa se você quebrar o projeto em fases de desenvolvimentos gerenciáveis. Priorize as funcionalidades que você precisa ter no momento e mova as funcionalidades que gostaria de ter para a próxima fase. Esta é uma excelente prática: construa hoje uma solução que possa ser facilmente expandida para acomodar necessidades futuras.

5. Execute: Agora você tem seu plano, execute-o! Você jamais se arrependerá de todo o tempo investido em planejamento.

E, claro, se você precisar de apoio especializado, nós da Camarès somos especialistas em transformar seus sonhos de website em uma realidade lucrativa. É só entrar em contato conosco por telefone.

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