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How much should you spend on marketing?

How Much Should You Spend on Marketing??? GOING FOR THE BIG TIME How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you’re willing to make to Achieve your Business...

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Things4Strings Hits a High Note!

Things4Strings Hits a High Note! CLIENT SUCCESS We are extraordinarily proud to have been a part of Things4Strings success. Ruth Brons developed a truly beneficial product that enhances the love of music for young people and in all our years working with companies, she is by far the finest example of how to build a business! We also found Ruth Brons, who explained the Bow Buddy, which she invented 10 years ago to help little #violin bow hands! @Things4Strings —...

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Add a Dash of Excitement to Your Message!

Add a Dash of Excitement to Your Message! CLIENT SUCCESS Get inspired by this recent work from Camarès. This video takes market stakeholders on board Caldwell Marine International’s custom barge and inside the process of laying a submarine power cable that will deliver clean hydro-electric power across beautiful Lake Champlain to Vermont. CMI’s a great company, doing great work — we’re proud to tell their story. Even if you don’t wear a hard hat, we do the hard work of DYNAMICALLY SHOWING...

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Winning at Business Takes Three Fundamentals

Winning at Business Takes Three Fundamentals CAMARÈS We just completed an in depth review of our clients from the last decade. What did our clients who experienced the best business outcomes from working with us have in common? They had these three attributes. The first two were expected, but the third was the kicker. Exceptional Skill-Set — It didn’t matter whether they were selling products or services, they were very good at engineering a great product or providing a superior...

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Di Gregorio Featured on the Story Exchange

Di Gregorio Featured on the Story Exchange CAMARÈS Deb Di Gregorio, founder and owner of Camarès, has successfully navigated over 30 years of business ownership through a combination of smarts, strength and spirit. Learn more about her bumpy road to success featured on the Story Exchange’s Global Media Project. In a fabulous article written by Candice Helfand-Rogers read why Di Gregorio describes herself as “Either a genius or a cockroach” More Here… The Power of...

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The Power of Being STRA-TACTICAL — When branding is required, but leads are needed NOW

The Power of Being STRA-TACTICAL — When branding is required, but leads are needed NOW CAMARÈS In recent years I have met many VC-funded services companies selling a service that delivers Monthly Recurring Revenue — MRR — the mana Venture Capitalists are looking for these days. The usual revenue scenario: go from $10 million to $50 million in 3-5 years. And like every prospect I meet — VC funded or not — they say the same thing, “this is our goal, but we do not have a lot of money.”...

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Move From Commoditization to Market Leader

Move From Commoditization to Market Leader CAMARÈS The Internet changed everything. Customers are in the driver’s seat. CEO’s are feeling the crush of commoditization. Many Mid-Market companies are struggling to make headway in our new business landscape. Marketing has become a complex new discipline requiring sharper strategy, tighter tactics and obsessive measurement. It demands a range of disciplines from strategists to tacticians, brand experts, writers, designers, videographers, developers...

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Nimble: The Tail Wagging the Monkey

Unlocking Business Excellence: 10 Ways Zoho One Automation Drives Efficiency and Growth APPLICATIONS “WE HAVE SINNED!” opened the email that I had to send manually to my entire email list. It went on… Being swashbuckling guinea pig marketers, we always test on ourselves before making recommendations to our clients. Yesterday, we pushed Mail Chimp too far! We have been found GUILTY of committing a Mail Chimp Carnal Sin for which the only redemption is begging your forgiveness and...

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Getting to Hockey Stick Growth — and making VC funders smile :)

Getting to Hockey Stick Growth — and making VC funders smile : ) CAMARÈS VCs dream of big growth graphs moving aggressively up and to the right – and in the best of all worlds, straight up like a hockey stick. I have never met a founder for whom this not-too-subtle demand did not terrify because by most business standards it is extremely difficult to achieve. However, over the last three years we have seen that aggressive growth has not only become possible, it is repeatable. Changes...

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SEO Vs Agile Marketing

SEO Vs Agile Marketing CAMARÈS More Here… Destaque-se na Multidão das Mídias Sociais – Um guia rápido para se tornar um participante nas mídias sociais CAMARÈS The BIG Reason Why You Need Agile Marketing Now! CAMARÈS Stand out in the Social Media Crowd – A fast guide to becoming a social media player CAMARÈS

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