What to Expect from a Camarès Implementation ZOHO ONE IMPLEMENTATION Engaging a new service provider is often a complete unknown until you experience the service directly.Here is a rundown of how we work with our clients and what you can expect when engaging Camarès for your Zoho implementation: I. Planning that balances business needs and tech solutions Camarès works with you to understand your business workflows and requirements. This is so crucial to a successful implementation, we’re...

Opportunities, Landmines and Fallout when the Economy Shrinks by 30% ZOHO ONE IMPLEMENTATION Here’s what we are seeing from our vantage point serving clients at Camarès. One thing is for sure: weird times demand, weirdly creative approaches : ) You may be experiencing the same things or not — do comment! Our collective knowledge is power! Here’re my observations in random order… Boom or bust and very little in between! You may be out there pushing hard, pounding the email and...

Survive the Recession! What To Do Now! ZOHO ONE IMPLEMENTATION Enough with the good news already! OK, here’s a little more… Yup, we’re in it. A recession is here. We’re likely to see an uptick when we’re all released from lockdown, then a longer downturn. So I reached back into the Harvard Business Review archive and found this excellent article from 2009 — and though past recessions are no template for this bad boy, human nature remains unchanged. Here’s the take away: Indiscriminate cost...

Pessimist or Genius? How Proving Worst Case Scenarios Wins! ZOHO ONE IMPLEMENTATION Even More Good News — because we sure need it these days :). Ask my colleagues and they’ll confirm it: I have a very low optimism quotient. Some say that makes me a realist, others just think I’m depressing. I scan the horizon for worst case scenarios. It’s force of habit, and highly unusual for a marketers who are known to burble with optimism. But that burbling leads to blindspots and those...

Super Strategy to Thrive! How to Grab Market Share in a Recession ZOHO ONE IMPLEMENTATION More Good News: Grab marketshare in a recession. Among the companies that thrived during the Great Recession according to Investopedia were, — no surprise — Dollar Tree and Walmart. People buy less or substitute cheaper items — and that goes for businesses too. But how to deal with this if you’re NOT a discount brand and never wanted to play that game? Whether you sell products or services...

Good News: Google CPC is Dropping! It’s a Branding Bonanza! ZOHO ONE IMPLEMENTATION April 2020: Good News! You could use some, right? Here it is: We are seeing Google cost per click drop by more than 50% from January. On Google Display we are actually seeing clicks in the PENNY single digits. That means that right now, promoting your brand via Google is like shopping at department store fire sale. Get twice as much exposure for every penny spent. Layer on the 13% increase...

Camarès Zoho Hall of Famer ZOHO ONE IMPLEMENTATION NJ Advertising Hall of Famer Chooses Zoho Best in class keeps award winning company: Zoho Declared BEST Enterprise Software Vendor 2019 Winners like keeping winning company! Zoho has been declared Enterprise Software Vendor of the Year 2019 by Constellation Research! Camarès’ historic 2019 decision to partner with Zoho after decades of being software agnostic has been re-affirmed. “I chose to partner Camarès with Zoho...