5 Top Best ROI Priorities for Your BtoB Marketing Budget GOING FOR THE BIG TIME Once you have figured out what you want to spend on marketing for the year (See my earlier video to get to that number (How Much Should You Spend on Marketing???) Here are the five top priorities for your BtoB Marketing Budget — the ones that will deliver the MOST ROI. More Here… A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME How to Make...

A Terrific Way to Explain What Your Company Sells GOING FOR THE BIG TIME Why saying “we can do it all” is not effective and one technique you can use to explain what you sell in an engaging and easy to understand. Use it and your services will sell themselves. A terrific engaging way to explain to people what your company does. When I ask business owners what their business do I often the same answer and that is, “we do everything, we do it all. We are accountants, we do all...

How to Make Networking Easy GOING FOR THE BIG TIME If you’re like me you find the whole idea of networking stressful. Walking into a room of people, making small talk…but over the years I went from terrified to networking champ. Here’s one strategy and one tactic that will make all the difference. Let’s take the awkward out of networking. In this video, one strategy and one tactic that will make all the difference. Networking, if you’re like me, the whole idea of networking...

Shortening Sales Cycles B2B GOING FOR THE BIG TIME If you’ve been experiencing longer sales cycles when selling B2B you are not alone. A recent Harvard Business Review article tells us why and provides a solution. Read the Harvard Business Review Article: The New Sales Imperative: Business to business sales cycles have gotten longer, now we know why and we have a solution. Business to business selling and marketing has always been a challenge, always. You had to find a guy in pain and...

Stop Talking To Yourself! GOING FOR THE BIG TIME The single biggest problem every business selling b-to-b has and the one thing you as the owner can do to make sure you get out from under it and put your company on track to succeed. The key to success is handed to you the minute you stop talking to yourself. When you’ve been inside of as many businesses as I have over the last three decades plus, you begin to see commonalities and there is one thing that 100% of the...

Inbound Marketing Does NOT Work GOING FOR THE BIG TIME If you sell B-to-B do not count on Inbound Marketing to fill your pipeline with qualified leads. It simply does NOT work. Here’s what does. Whatever you do, don’t lead your marketing strategy with Inbound Marketing. Let’s cut to the chase, inbound marketing is BS, it’s completely wrong headed, and it’s been pervaded by the likes of HubSpot and marketers for the last five years, and the bottom line it just doesn’t work....

The Power of Inflection Points in B2B Marketing Strategies GOING FOR THE BIG TIME Hi There! Today I’ll talk about THE POWER OF INFLECTION POINTS in B2B Marketing Strategies. Do your products and services answer your customer’s pains during their inflection points? I want to hear your thoughts!! Enjoy the video! The power of the inflection point, hmm. An inflection point is the moment when your customer or your client experiences so much agony that they determine they need a...