Big Biz Style Automation Does NOT Work for SMBs. Here's what does!

Major corporations have automated to the "eye-teeth" and in the process drummed out any unique differentiators — be they in service delivery or brand voice. For SMBs, the way we deliver our services and products to our customers makes us unique. Our service delivery methods become our "unique differentiator" enabling us to stand heads and shoulders above our competition — and many of those major corporations too!

That means that automating workflows becomes a delicate balancing act between technology and human needs. Too ridged, and you risk causing immense frustration on the part of employees and customers, too lax and the data you need to run your business well will be inaccurate, dirty or inaccessible. Human Centric Automation delivers balance for optimal success: better customer experience, better employee performance and better data for better business insights.

Workflow design that puts people first

  • Automation and communications balanced and working in concert delivering a freeing satisfying user experience that empowers management, employees and customers alike.
  • A rich, frictionless customer/user experience
  • A facilitated, frictionless employee experience that moves employees easily through workflows, eliminating repetitive tasks, freeing employees to provide customers with higher value services.
  • A platform that provides for vendor interaction that is prompt, engaged and clear; with opportunities for mutually beneficial feedback and discussion.
  • Data capture that captures "just enough" data accurately to deliver ongoing, significant and actionable business insights to management.
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A Terrific Way to Explain What Your Company Sells

 Why saying "we can do it all" is not effective and one technique you can use to explain what you sell in an engaging and easy to understand. Use it and your services will sell themselves.

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The Power of Inflection Points in B2B Marketing Strategies

Hi There!

Today I'll talk about THE POWER OF INFLECTION POINTS in B2B Marketing Strategies. Do your products and services answer your customer's pains during their inflection points? I want to hear your thoughts!! Enjoy the video!
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Going Up? You’ll be with this New Elevator Pitch!

 As promised here's your Monday dose of sage advice. This week: Your Elevator Pitch — If Aunt Sophie Doesn't Get it You're in Trouble! This week's vid is shorter and even more entertaining than last week! Enjoy!

(…and with your help I'll claw my way to Youtube stardom! Please subscribe!)

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How much should you spend on marketing?

​How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you're willing to make to Achieve your Business Objectives. So, let's get started

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