Camarès Makes CIO Review's Most Promising Workflow Providers 2021

Camarès as been acknowledged as one of just one of CIO Review's twenty top workflow providers for 2021. The Camarès team has been working hard helping small and mid-sized businesses run more efficiently "from click to cash," by leveraging the Zoho One platform to design custom workflows that increase revenue and optimize efficiency.

Through its work, Camarès realized that SMBs demand a different approach to workflows than those found at large enterprises, one that balances the need for data and discipline with the need for flexibility and innovation – that is at the heart of every small business. That's why Camarès' practice directors Deb Di Gregorio and Denise Maia spent hundreds of hours perfecting their SMB implementation framework. They call it Human Centric Automation. The framework has been proven over in dozens of successful implementations.

"For our clients, our Human Centric Automation framework results in workflows that deliver a rich, frictionless customer experience for their customers; facilitated employee experience that moves employees easily through workflows eliminating repetitive tasks and freeing employees to provide customers with higher value services; facilitates vendor interactions, and accurately captures just enough data to deliver ongoing actionable business insights to management," says Di Gregorio, Camarès' president.

Read the CIO Review Article and download Camarès Human Centric Automation white paper.


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Big Biz Style Automation Does NOT Work for SMBs. Here's what does!

Major corporations have automated to the "eye-teeth" and in the process drummed out any unique differentiators — be they in service delivery or brand voice. For SMBs, the way we deliver our services and products to our customers makes us unique. Our service delivery methods become our "unique differentiator" enabling us to stand heads and shoulders above our competition — and many of those major corporations too!

That means that automating workflows becomes a delicate balancing act between technology and human needs. Too ridged, and you risk causing immense frustration on the part of employees and customers, too lax and the data you need to run your business well will be inaccurate, dirty or inaccessible. Human Centric Automation delivers balance for optimal success: better customer experience, better employee performance and better data for better business insights.

Workflow design that puts people first

  • Automation and communications balanced and working in concert delivering a freeing satisfying user experience that empowers management, employees and customers alike.
  • A rich, frictionless customer/user experience
  • A facilitated, frictionless employee experience that moves employees easily through workflows, eliminating repetitive tasks, freeing employees to provide customers with higher value services.
  • A platform that provides for vendor interaction that is prompt, engaged and clear; with opportunities for mutually beneficial feedback and discussion.
  • Data capture that captures "just enough" data accurately to deliver ongoing, significant and actionable business insights to management.
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A Terrific Way to Explain What Your Company Sells

 Why saying "we can do it all" is not effective and one technique you can use to explain what you sell in an engaging and easy to understand. Use it and your services will sell themselves.

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The Power of Inflection Points in B2B Marketing Strategies

Hi There!

Today I'll talk about THE POWER OF INFLECTION POINTS in B2B Marketing Strategies. Do your products and services answer your customer's pains during their inflection points? I want to hear your thoughts!! Enjoy the video!
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Going Up? You’ll be with this New Elevator Pitch!

 As promised here's your Monday dose of sage advice. This week: Your Elevator Pitch — If Aunt Sophie Doesn't Get it You're in Trouble! This week's vid is shorter and even more entertaining than last week! Enjoy!

(…and with your help I'll claw my way to Youtube stardom! Please subscribe!)

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