Camares Zoho Hall of Famer

 NJ Advertising Hall of Famer Chooses Zoho

Best in class keeps award winning company:

Zoho Declared BEST Enterprise Software Vendor 2019

Winners like keeping winning company! Zoho has been declared Enterprise Software Vendor of the Year 2019 by Constellation Research! Camares' historic 2019 decision to partner with Zoho after decades of being software agnostic has been re-affirmed.

"I chose to partner Camares with Zoho because of the company's commitment to innovation, service and resilience, but best of all the price to value just cannot be beat. It opens the doors for small and mid-sized companies to automate sales and marketing like their giant competitors who have been eating their lunch!" said Deb Di Gregorio, President and NJ Advertising Hall of Fame member.

Camares spent decades working with automated sales and marketing software testing and reviewing some of the 7000+ available applications, but none met the team's criteria for cost and functionality. Products tested were more often than not over priced, overly complex, feature bloated or too narrowly focused point solutions. When companies cobbled together solutions, subscription costs quickly skyrocketed. That has changed with Zoho's new fully integrated platform and flat low-cost platform.

Zoho has systematically rolled out new products and functionality well beyond its well-respected Zoho CRM with its legion of followers. Zoho One enables companies to automate sales and marketing from click to cash offering applications that go toe-to-toe with the heavy weights like Salesforce, Marketo and Hubspot.The market has responded positively — Zoho has a global installed base of over 50 million users.

Camares leverages its decades marketing and technology experience to provision Zoho applications and train client teams at mid-sized enterprises. "Zoho allows us to leverage our respected marketing strategy competencies and execute at a level we have not been able to here-to-fore." said Di Gregorio.

For more information contact Deb Di Gregorio directly: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Camares Zoho Chatbots

 Chatbots Deliver Powerful Website Conversational Experiences that Sell

They're beginning to pop up everywhere — and with good reason. Onsite chat bots offer a rich user experience engaging with users within seconds of landing on your website. Chatbots are the fastest way to:

  • Capture email addresses
  • Chat in realtime with site visitors
  • Provide relevant and compelling information to visitors based on their specific responses.

Zoho One offers the SalesIQ Chatbot — a powerful tool that allows for realtime connection with site visitors. Given the expense of bringing people to your site, capturing them the moment they arrive increases your chance of closing the deal.

In addition, Zoho Sales IQ Chat allows sales to move chats into CRM for further communications and to be added to specific email journeys in Marketing Hub.

To your prospect that means rich, relevant information that makes your organization look smart, service oriented and ready to deliver. For your sales team it means capturing engaged leads sooner — before they hop off your site to your competitor.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Camares Zoho Email Journeys

 Three Reasons to Start Using Email Journeys

Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It's a good effort for sure, but in today's sophisticated and noisy online environment it is not enough. That's where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening sales cycles. Here's how:

  1. Segmentation for Increased Relevance. Email Journeys allow you to segment your list and deliver relevant communications to your prospects.
  2. Robust Delivery Flexibility. What's more journeys aren't dropped on the first of the month, they are sent whenever a prospect needs to receive them. You meet Joe on Monday and put him on email journey A. You meet Bill on Tuesday and put him into the same email journey. BOTH will receive all the same emails at the same paced but on THEIR individual timeframe.
  3. Deliver the Most Engaged Leads to Sales. Implement lead scoring that captures and scores the actions of your leads when they receive the email, for example: email open (5 points), click (10 points), download (15 points). Then alert your sales team when leads reach an engagement threshold.

Using email journeys and lead scoring makes sales far more efficient and effective: shortening sales cycles and holding clients close for longer relationships.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

#salesautomation #marketingautomation #zohoone #zohoCRM

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Camares Zoho Lead Scoring

 The Power of Lead Scoring With Zoho One

The biggest marketing challenge today is delivering qualified leads to sales, or customers ready to buy to an e-commerce site. There are many ways prospective customers interact with your enterprise — whether you sell BtoB or BtoC. Let's review the ways:

  • Your sales team meets prospects at networking events, conferences and tradeshows.
  • Visitors find you on the web via search or paid search ads
  • Prospects can connect with you across a variety of social media platforms
  • Prospects on your mailing list may click through to your site
  • and past visitors to your site may return through your re-marketing efforts.

More often than not each one of these efforts is a silo. The person you meet at a conference may get entered into a mailing list, but, you'll probably never know how many times they visit your web site and or how often they comment on you on social media.

That's where Zoho One automated sales and marketing lead scoring comes in. Zoho provides a score for every action taken across your online properties. So, here's the example above using Zoho One and lead scoring:

  • Sales meet prospects a conference, they're uploaded to Zoho CRM and put into an email journey on Zoho Marketing Hub where they receive a series of highly relevant communications/
  • Because the communications are relevant they click on a link to visit your site (score 5 points)
  • On site they download a PDF (10 points)
  • They return a week later to the web site (10 points)
  • They are prompted by Zoho's Sales IQ chat bot and ask a question (15 points)
  • Zoho CRM has been programed to prompt your sales team as soon as any prospect exceeds 40 points indicating a highly engaged prospect.

None of this would have been possible without the "cross silo" scoring system delivered by Zoho One products. Because they are fully integrated — and low cost — they bring the power of lead scoring to enterprises on a budget. That gives those enterprises a competitive edge and solves marketing's biggest challenge: delivering qualified leads to sales. With cross-silo scoring enterprises capture more business sooner. It is as simple as that.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

#salesautomation #marketingautomation #zohoone #zohoCRM

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Camares Zoho Unbelievably Affordable

Three Reasons why Zoho Automated Sales and Marketing so Powerful.

Flexible, robust and unbelievably affordable— that sums it up.

1. Zoho automated sales and marketing apps easily go toe-to-toe with sales and marketing heavy weights like Salesforce, Marketo, Infusionsoft and Hubspot.

2. Zoho One is a suite of 40+ fully integrated business applications that are quick and easy to integrate and rollout. They are offered at one exceptionally low price making the entire suite very scaleable, use what you need when you need it without paying more. Period.

3. When Zoho One was launched recently, it was a game changer. For years — decades in fact— the Camares team was exceptionally reluctant to hitch our wagon to any one automated sales and marketing product. We reviewed and tested dozens of software and marketing products. We found them either too expensive, too limited or too complex — no product came close to meeting our clients's needs. We used the best of what we found and integrated them using third-party integration software. Our cobbled together solutions improved our clients' results but never to the extent we knew was possible.Our clients required robust solutions that they could afford.

That has all changed with Zoho One.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

#salesautomation #marketingautomation #zohoone #zohoCRM 

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