Three Reasons to Start Using Email Journeys
Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It's a good effort for sure, but in today's sophisticated and noisy online environment it is not enough. That's where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening sales cycles. Here's how:
Using email journeys and lead scoring makes sales far more efficient and effective: shortening sales cycles and holding clients close for longer relationships.
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