Three Reasons to Start Using Email Journeys
Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It's a good effort for sure, but in today's sophisticated and noisy online environment it is not enough. That's where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening sales cycles. Here's how:
- Segmentation for Increased Relevance. Email Journeys allow you to segment your list and deliver relevant communications to your prospects.
- Robust Delivery Flexibility. What's more journeys aren't dropped on the first of the month, they are sent whenever a prospect needs to receive them. You meet Joe on Monday and put him on email journey A. You meet Bill on Tuesday and put him into the same email journey. BOTH will receive all the same emails at the same paced but on THEIR individual timeframe.
- Deliver the Most Engaged Leads to Sales. Implement lead scoring that captures and scores the actions of your leads when they receive the email, for example: email open (5 points), click (10 points), download (15 points). Then alert your sales team when leads reach an engagement threshold.
Using email journeys and lead scoring makes sales far more efficient and effective: shortening sales cycles and holding clients close for longer relationships.
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