I promised a video a week — and so far, so good! (If you're "Going for the Big Time" it helps to be consistent!)
This week: A lot goes into a successful Google Paid Search campaign — but there is ONE THING most folks NEVER do — and that one thing can make all the difference! In less than four minutes you'll learn how to do it too!
As promised here's your Monday dose of sage advice. This week: Your Elevator Pitch — If Aunt Sophie Doesn't Get it You're in Trouble! This week's vid is shorter and even more entertaining than last week! Enjoy!
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How much should I spend on marketing? No one likes the answer to this question because the answer is… it depends. There are three marketing metrics that when you take them individually are a good guide, but when you bring them together, they get you to a really meaningful number. The three metrics are Percentage of Growth Revenue, Market Message Saturation Budget, and the Investment you're willing to make to Achieve your Business Objectives. So, let's get started