Super Strategy to Thrive! How to Grab Market Share in a Recession

More Good News: Grab marketshare in a recession. Among the companies that thrived during the Great Recession according to Investopedia were, — no surprise — Dollar Tree and Walmart. People buy less or substitute cheaper items — and that goes for businesses too.

But how to deal with this if you're NOT a discount brand and never wanted to play that game?

Whether you sell products or services B-to-B, here's a strategy worth considering:

Maintain your current service or product line up AND launch an economy line right now.

I am reminded of the "Magic Mop" sold on TV in the 80's. The manufacturer pushed out that mop relentlessly in TV ads. Hugely successful, the very same company just a few weeks later launched a cheaper version of the product under a different name, under cutting itself and winning more business from those that aspired to purchase the first but could not afford it.

Brilliant!

You can do something similar with no need to launch a second brand.Develop an "Express" service line that moves prep work onto the client's desk and reserves the greatest value of what you deliver in a contained time box. Enabling you to a. sign on new clients you will grow overtime and b. maintain your brand's value.

Let's grab this moment to grab marketshare!

Call me for strategies on how you can do it for your company.

Best,

Deb 

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Good News: Google CPC is Dropping! It's a Branding Bonanza!

 Good News! You could use some, right? Here it is:

We are seeing Google cost per click drop by more than 50% from January. On Google Display we are actually seeing clicks in the PENNY single digits. That means that right now, promoting your brand via Google is like shopping at department store fire sale. Get twice as much exposure for every penny spent.

Layer on the 13% increase traffic website traffic according to Hubspot as people come online from home and you've got yourself a branding bonanza!

Just don't expect it to lead to immediate sales, online sales and won deals have dropped by 27% says the same article.

That's the reality. Embracing it is the solution:

There has never been a more cost effective time to promote your brand. Powering through now will lead to a far stronger position on the other side.

Let's grab this moment to take the high ground!

Call me for strategies on how you can do it for your company.

Best,

Deb

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Camares Zoho Hall of Famer

 NJ Advertising Hall of Famer Chooses Zoho

Best in class keeps award winning company:

Zoho Declared BEST Enterprise Software Vendor 2019

Winners like keeping winning company! Zoho has been declared Enterprise Software Vendor of the Year 2019 by Constellation Research! Camares' historic 2019 decision to partner with Zoho after decades of being software agnostic has been re-affirmed.

"I chose to partner Camares with Zoho because of the company's commitment to innovation, service and resilience, but best of all the price to value just cannot be beat. It opens the doors for small and mid-sized companies to automate sales and marketing like their giant competitors who have been eating their lunch!" said Deb Di Gregorio, President and NJ Advertising Hall of Fame member.

Camares spent decades working with automated sales and marketing software testing and reviewing some of the 7000+ available applications, but none met the team's criteria for cost and functionality. Products tested were more often than not over priced, overly complex, feature bloated or too narrowly focused point solutions. When companies cobbled together solutions, subscription costs quickly skyrocketed. That has changed with Zoho's new fully integrated platform and flat low-cost platform.

Zoho has systematically rolled out new products and functionality well beyond its well-respected Zoho CRM with its legion of followers. Zoho One enables companies to automate sales and marketing from click to cash offering applications that go toe-to-toe with the heavy weights like Salesforce, Marketo and Hubspot.The market has responded positively — Zoho has a global installed base of over 50 million users.

Camares leverages its decades marketing and technology experience to provision Zoho applications and train client teams at mid-sized enterprises. "Zoho allows us to leverage our respected marketing strategy competencies and execute at a level we have not been able to here-to-fore." said Di Gregorio.

For more information contact Deb Di Gregorio directly: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Camares Zoho Chatbots

 Chatbots Deliver Powerful Website Conversational Experiences that Sell

They're beginning to pop up everywhere — and with good reason. Onsite chat bots offer a rich user experience engaging with users within seconds of landing on your website. Chatbots are the fastest way to:

  • Capture email addresses
  • Chat in realtime with site visitors
  • Provide relevant and compelling information to visitors based on their specific responses.

Zoho One offers the SalesIQ Chatbot — a powerful tool that allows for realtime connection with site visitors. Given the expense of bringing people to your site, capturing them the moment they arrive increases your chance of closing the deal.

In addition, Zoho Sales IQ Chat allows sales to move chats into CRM for further communications and to be added to specific email journeys in Marketing Hub.

To your prospect that means rich, relevant information that makes your organization look smart, service oriented and ready to deliver. For your sales team it means capturing engaged leads sooner — before they hop off your site to your competitor.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Camares Zoho Email Journeys

 Three Reasons to Start Using Email Journeys

Most small and mid-sized businesses believe that dropping a newsletter on a regular basis is enough to cover their regular communications. It's a good effort for sure, but in today's sophisticated and noisy online environment it is not enough. That's where email journeys come in. They make your sales and marketing efforts more relevant and deliver the most engaged leads to your sales team shortening sales cycles. Here's how:

  1. Segmentation for Increased Relevance. Email Journeys allow you to segment your list and deliver relevant communications to your prospects.
  2. Robust Delivery Flexibility. What's more journeys aren't dropped on the first of the month, they are sent whenever a prospect needs to receive them. You meet Joe on Monday and put him on email journey A. You meet Bill on Tuesday and put him into the same email journey. BOTH will receive all the same emails at the same paced but on THEIR individual timeframe.
  3. Deliver the Most Engaged Leads to Sales. Implement lead scoring that captures and scores the actions of your leads when they receive the email, for example: email open (5 points), click (10 points), download (15 points). Then alert your sales team when leads reach an engagement threshold.

Using email journeys and lead scoring makes sales far more efficient and effective: shortening sales cycles and holding clients close for longer relationships.

Let's discuss how Zoho One can be put to for your specific business, contact me: This email address is being protected from spambots. You need JavaScript enabled to view it..

#salesautomation #marketingautomation #zohoone #zohoCRM

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