Even More Good News — because we sure need it these days :). Ask my colleagues and they'll confirm it: I have a very low optimism quotient. Some say that makes me a realist, others just think I'm depressing. I scan the horizon for worst case scenarios. It's force of habit, and highly unusual for a marketers who are known to burble with optimism. But that burbling leads to blindspots and those will kill you!
Over the decades my worst-case horizon scanning has resulted in many, many, ways to thread the needle and succeed through tough times for my clients.
I consider it an asset — and many of our clients do too! It is also a relief: if Camares is proving out worst-case market scenarios I've got a good set of jaundiced eyes on the problem!
Now here's the good news, here's what our worst-case horizon scanning has found:
- Market soft spots worth exploitation.
- Alternative revenue streams that resonate in recessions and can be swiftly rolled out and aligned with a company's brand.
- Adding services to a manufacturer, adding manufacturing to services company and developing strategic partnerships to accomplish it.
- Ways to streamline and automate sales and marketing workflows to reduce costs and surface leads experiencing buying inflection points.
Want to get to a happy place by discussing the worst case?
Call me — we'll get you there.
All the best :)