Objective: Wealth manager wished to grow AUM. Monthly newsletter blasts were resulting in little return. The client’s legacy compliance CRM provided no advanced sales and marketing capabilities.
Solution: Camarès developed a marketing plan, content and onboarded client onto the Zoho platform: CRM, Marketing Hub, Sales IQ and Social. Like many CRMs Zoho does not integrate directly with compliance software services. Camarès developed a proprietary workflow that keeps the client in compliance. The client uses the Zoho system for robust automated sales and marketing to prospects and continues to use the legacy CRM to manage client accounts.
Results: With relevant messaging developed by Camarès and Zoho behavioral tracking client saw significant increase in prospect interest within weeks.
Objective: IT services company selling monthly billable annual contracts needed to meet VC funders growth objective.
Solution: Camarès quickly determined client customer-need inflection points and developed a comprehensive paid search and advertising program that delivered highly qualified leads ready to buy.
Results: Camarès achieved 658% ROI by month nine.
Situation: Events management company with critical in-field communications and robust event management requirements was running on Google docs and mobile phones.
Solution: Camarès assessed complete front-to-back end operational requirements, designed a plan, workflows and provisioned Zoho One.
Results: Camarès implemented Zoho One: CRM, Bookings, Projects, Sign , Books and more. Integrating SMS text messaging across platform provided immediate communications, streamlining deal flow and project execution.
Objective: Specialty marine energy engineering firm required branding to increase new opportunities.
Solution: Camarès worked with client to determine powerful differentiators then developed a highly visual deck and video featuring global production values that communicated company expertise.
Results: Facilitated communications with market stakeholders and opened business opportunities.
Objective: An established manufacturer serving the Fire and Safety markets wished to move aggressively into the Aerospace market.
Solution: The company was well-known in the market they dominated, but their branding was dated and their communications did not speak to the demands of the Aerospace market. Camarès completed a full assessment of the firm’s market to determine its marketing assets. We conducted customer interviews, market research and completed new market positioning.
Results: Camarès identified then branded several existing areas inside the company creating new service lines. We completely rebranded the entire company developing all digital assets that positioned it powerfully to the Aerospace Industry
Objective: Launch a single product that was a completely new concept to a very old and established marketplace.
Solution: A new concept introduced to a market that was highly resistant to change. There were three distinct prospective customer types: institutions, teachers and parents. Institutions were difficult to reach but would buy in bulk.Teachers were easier to find, but had to be convinced. Parents would not buy without teacher’s recommendations. The market size was difficult to measure and the price point relatively low: $30. The company was self-funded by the inventors with minimal funding, most of which was being spent on obtaining global patents.
Results: Camarès and the client established product credibility through heavy use of social media, PR and conferences. Monthly objective for month 12 was met in month two. At 36 months company products were sold to buyers in every country in the world. Today the company is a fully established trusted leader in its industry.